24 Jan 2012

Web Page Loading Time Affects the Bottom Line

Web Page loading time is obviously an important part of any website’s user experience. And many times we’ll let it slide to accommodate better aesthetic design, new nifty functionality or to add more content to web pages. Unfortunately, website visitors tend to care more about speed than all the bells and whistles we want to add to our websites. Additionally, page loading time is becoming a more important factor when it comes to search engine rankings.

I read the two related articles from KISSmetrics:
How Loading Time Affects Your Bottom Line
Speed Is A Killer – Why Decreasing Page Load Time Can Drastically Increase Conversions

I am reproducing the infographic from KISSmetrics here below.


Click here to download a pdf version of this infographic from KISSmetrics.

As per Avinash Kaushik, there are three more factoids (not in the infographic, but still connected to impact of speed):

Google: If search results are slowed by even a fraction of a second, people search less. A 400ms delay leads to a 0.44 percent drop in search volume!

Edmunds: Reduced load times from 9 secs to 1.4 secs, ad revenue increased three percent, and page views-per-session went up 17 percent!

Shopzilla: Dropped latency from 7 seconds to 2, revenue went up 12 percent and page views jumped 25 percent. They also reduced their hardware costs by 50 percent!

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